A Summary Review Of ‘Business Model Generation’ By Alexander Osterwalder & Yves Pigneur, & Co-created By 470 "Business Model Canvas" Practitioners

Learnings:

1. There are many types of business model patterns - "algorithm to incur revenue". However, the basis are the demand, type of customers, how the service/product will be used. The goal is to give a service/product and in return, we have enough to cover up the cost to satisfy some humans in this world (self-rewards, incredible-experiences, and unforgettable-moments etc.). 

2. The demand is in the environment. Not all environments are the same. We as outsider need to understand the landscape (threats and opportunities) and culture in that environment as a reference to modify a suitable service/product and channel to deliver the value.

3. An idea can’t be strengthened without others feedback and suggestions. Be open and seek advice from subject matter experts of various background related to the environment. An idea is not permanent, it will adapt to the actual implementation response. Possibly, an old idea will be completely overhauled to a better new idea.

4. Value>Price.

📒 Business Model Generation by Alexander Osterwalder & Yves Pigneur, and co-created by 470 "Business Model Canvas" practitioners from 45 countries.