The book introduces a mindset to keep innovating for the future because saturated products "oversupplied" will be isolated and new disruptive technologies will take place. Furthermore, a small emerging company have more possibilities to introduce new market than big firms convert to a new market from the mainstream market because of responsibilities tied up with shareholders. However, big firms still have a chance by not compromise investing in their RnDs and under a different brand to focus on the new market in the future. -
📘 The Innovator's Dilemma by Clayton M. Christensen
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