Do ink pen sales drop? As we can see now.., we no longer need to sign any receipt after making merchant payment.
However, at the same time, we still see a shelf with full ink pens at the convenience store or stationery shop. Furthermore, they sell so much for who to buy?
Nevertheless, now students no longer write notes in class, but they can focus on the lecture with the already given print-out. And, with the accessibility for computers, the students can save all the digital notes on their computer, instead of copying notes in written form in the library. Not to stop there, the students no longer need to study in the library as they are accessible to the internet to access the online library.
Hence, we are aware of this revolution that some physical products have been replaced by new digital technologies. Therefore, a company should know and focus on the 'value' that they are trying to deliver after many years with successful sales performances. And it can deliver in any form not only physical, with the help of technologies that have been discovered and created over this digital revolution era.
Established companies with manufacturing plants that have been selling their physical form of products at stores and markets, should take this digital wave opportunity to deliver their company value in a new form that can give more practicality.
Hence, consumers move to new similar products that offer better practicality aspect. This is “innovation” - to change for a better customer experience.
Humans never settle, over time we will look for better alternatives to improve our everyday life. Such as, we want to go to work at a location of 45 kilometres away from home in 30 minutes instead of 1 hour. Soon, we want to go to work in 15 minutes and later, we want to travel to work in 5 minutes.
The needs are the same, but solutions to serve the demand changes overtime to keep up the level of customer experience as human needs that change.
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